Twitter Blue Tick: Twitter has removed all legacy checkmarks from the platform late in the evening of 21 April. Since then people are looking at this decision of Elon Musk in different ways. Now it has become mandatory to subscribe to Twitter Blue to get Blue Tick on Twitter. Not only Blue Tick, but now advertisers will also have to subscribe to Twitter Blue to run ads on the platform.
But it’s true
— Matt Navarra (@MattNavarra) April 21, 2023
Famous social media consultant Matt Navarra has shared a letter sent by Twitter to advertisers through his Twitter account. In this letter, Twitter has written that to run ads on the platform, individual or company will now need to be a part of Twitter Blue or Verified Organization. If someone does not do this then they will not be able to run their ads on Twitter. That is, till now if you used to promote your tweet or any event by paying only money, then now you will have to subscribe to Twitter Blue or Verified Organization to do this work. Only after this you will be able to promote tweets etc.
Verification program started for companies as well
Elon Musk has also started a verification program for companies. Under this, companies will have to pay 82 thousand rupees to Twitter every month. In Twitter Blue, where Blue Tick is given by the company to the individual, then the companies are given a gold checkmark after verification. After getting verified, companies can promote their tweets etc. Twitter has given companies the facility to affiliate an employee’s account with them as well. For this, companies will have to pay $50 separately.
Also read: This person introduced # on Twitter in 2007, now left the platform, why?